When it comes to introducing and selling a product, you will need to have a killer sales page that will make the product most desirable. This may sound like a difficult thing to do because they are so many of these pages littered over the internet.
The key to making whatever you are selling desirable is to have a definitive structure that will attract, inform and persuade without being too boring or similar with the others. You will need a content writer who can deliver the best choice of words to make sure the product is well defined.
The following is a structure that will guide you in what you are supposed to do.
- Headlines and Sub-Headlines: Make Them Very Attractive
If you know how to make really good headlines, you will know that when you are making them, you need to be sure that they are short enough, catchy to the eye and should contain an aspect of the problem that you wish to solve.
Some people will go overboard and promise the readers something in the headlines when they are delivering less in the contents of the product. For example, one would say “learn Mandarin in 2 days” and then you’ll find a course that takes several weeks to learn.
Yes, the heading was attractive but you were lying and what you promised is impossible. This makes you one of those B.S. writers that internet readers so despise.
- Solving The Problem
When someone is reading a sales page, they want to know what the product can do and this is the second step in the things that you should include in the sales page. This part will explain what you have and what it can do to solve the problems that the readers have. But make no promises that you can’t keep.
It would be good if it’s catchy, start with a question ‘Have you ever wondered why you can’t get any really good abs even after all that gym work?’ and then offer a solution that works.
- Offer The Solution
The solution here would be your product now. It will be the thing they are looking for. You can give them the specifications of how you made it, why you made it that way and how it will solve their problem.
Make sure that you are convincing enough to make the point come across clearly. People tend to be skeptical of internet reviews about products so, be careful not to spook them away with over-enthusiastic explanations. Keep it simple.
- Proof/ Bandwagon Approach
This is where you will include the testimonies and proofs that show the product works. May be you gave it out for testing to people and they found it useful. You can even include a negative review there or two to make things even out.
Just make sure that the review should be mildly negative, something that can be overlooked, so that you do not scare away the customer. Remember, don’t overdo it.
- Bonuses and Offers
Whenever you want to attract people, have some freebies in hand that will be included in the pack they are buying. This will make them feel secure about buying your product because they are getting their money’s worth and even if not, the quantity of the bonus will do the trick.
This is the customer’s insurance policy and it is the one that will motivate them into buying something because they know that if it fails to work as expected, they can always get back their money. Word of advice; sell things that work and this guarantee will bother no one.
- CTA (Call To Action)
This is where you tell the customer exactly what you want them to do in no unclear terms. You make sure that they understand you want them to buy the product and subscribe to your website and the rest. This part should not be written in a cajoling tone but you could be a bit forceful about it. Just make sure you don’t go overboard.
I hope you have found these instructions useful in the writing of your sales pages. I sure did and the reviews that I have written follow the same structure. Remember, the trick is to be effusive without being suspicious.